We noticed other influencers and podcasters in the space.

“When we started doing video recordings, we saw the best growth. “Without video, we hit a plateau we could not go past 10,000 ,” she said. That’s exactly what happened to Andrea Raquelle, producer and content provider for the “Hey Frase” podcast. By adding a video element to your podcast, you gain access to a massive audience of potential fans. This should come as no surprise, YouTube is the second largest social media platform. Video opens you to a wider audienceĪs much as we like podcasts, there are plenty of people who prefer to consume video content. This means you can create more value for your audience and help them make deeper connections with your content by adding faces via video. According to some psychologists, facial features provide more data than spoken language. That effect gets stronger as we get older because of the wealth of information we get from faces. Infants begin to prefer looking at faces as soon as 24 hours after birth. Why You Should Start A Video Podcastīefore we explain how to create a video podcast, let’s cover why you should bother.

The video element could be as simple or as complex as you like, but it often consists of a single static image or a video recording of the podcast hosts and guests. What Is A Video Podcast?Ī video podcast is simply a podcast with a video element. With a few small additions to your workflow, you can create engaging video podcast episodes that appeal to people who prefer video content.

All you have to do is turn your regular podcast into a video podcast.įortunately, you are already doing most of the work. In fact, 43% of monthly podcast listener say they’ve enjoyed podcast content on YouTube in the last year, which means you probably have potential fans browsing YouTube for content like yours right now. Why do all the top podcasts publish videos to YouTube? Because YouTube has 2 billion logged-in users (and growing), which makes it a powerful place to grow your audience.

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